There are many brands of pizza, such as Bang John Pizza, Pizza Marzano, and Frank Pepe Pizzeria, but a brand of pizza is popular with consumers not only for its taste but also for its fast delivery.

Founded in 1960, Domino, a pizza company with a market capitalization of $14 billion and more than 18000 stores around the world, relies on a perfect chain of catering skills: rapid takeout + supply chain business. In 1960, a pair of brothers in Michigan took over a small old pizzeria named Tom and Jim, just like ordinary young people with entrepreneurial dreams. They had no background in the catering industry and their families were very ordinary.

At first, the two brothers were very upset because the store was small and could not accommodate too many guests, but Tom soon discovered that many customers were in a hurry, and they did not buy pizza to sit in the shop. But take it home soon. So Tom made a rather bold decision at the time to make delivery the main business of the pizzeria. To enable guests to eat pizza quickly, Tom began to modify the menu to remove items other than pizza, while also trying to simplify the production process. As a result, business in the store began to improve, from $99 a week to $750.

With the growing performance, Tom officially named the store Domino in 1965. At the same time, he made the next accurate decision-he and offered very favourable terms for joining. Why is it accurate? Let's see what Tom himself says.

By today's standards, the joining conditions at that time were super favourable to the franchisee, but it was in line with their purpose at that time. Their goal was to send out, and he was determined to do it to the extreme.

In the period of rapid expansion, Tom continued to speed up the production time of pizza, but also carefully considered the problem of heat preservation, and designed a classic thick carton.

There will be a discount if it is not delivered within half an hour. This slogan shocked the industry at that time, and Domino emphasized fast, so how can it be proved to be fast? As soon as Domino started to enter China, he told customers to call to order pizza, and if the pizza could not be delivered within 30 minutes, the pizza would be free.

Just imagine, as soon as this kind of advertisement is printed, will everyone book it? But to eat free pizza, consumers may choose to book during rush hour traffic jams, or when the road is slippery in rainy and snowy weather.

But Domino also envisioned the idea of customers, so he opened not only one store in the city centre, but also many neighbourhoods, and then used electric cars to deliver pizza, ensuring low cost and high speed.

When the unique value becomes our value proposition, we have to constantly strengthen this proposition, such as Domino has always stressed that it is the fastest takeout pizza, which is very important.

Domino pursues not only speed but also quality, offering various flavours of pizza, pulp durian pizza, braised potato pizza, crayfish crispy tender chicken pizza, etc., and consumers can also choose a variety of curly edges